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What are your E-Commerce Challenges in 2022 In the previous two years, the e-commerce industry has hit many challenges. There are huge consequences the spread of the pandemic including reduced sales growth and reduced bookings on online shopping portals. In order to survive and thrive through these rough times, businesses of all sizes need to be as agile as possible. To deal with the challenges that merchants face, their C-suites should begin planning now for 2022. Here we break down some of the challenges they face and some ways to deal with them: Covid-19 poses difficulties in the supply chain This is the most common and timely challenge faced by e-commerce businesses. Supply chain impasse comes about when there is no chain involvement in the activities that begin or end in E-commerce business. It can be caused by many issues such as weather delays, quantity shortage, supply chain issues, or even loss of and...

Terms: With this offer, you will not be charged the monthly subscription fee for the BigCommerce plan selected for a period of one month from the date of activation (the “Offer”). The free Offer period applies only to base monthly subscription fees and does not apply to other services or products. The offer is valid for a limited time, and may be modified or terminated by BigCommerce at any time. You must select either a Standard, Plus or Pro plan to be eligible. Within 15 days from the date of activation, you must complete the registration process, including providing valid credit card information for future billing. Offer not valid for existing customers, limited to one use per customer, and may not be combined with any other offer. IMPORTANT: After the end of the free promotional period your card will be charged the monthly subscription fee for the plan type you have selected,...

Digital marketing is made up of a lot of moving parts. You can increase visibility and organic traffic through SEO, and build a brand with your social media presence. Marketing automation can save you time and provide more personalized engagement. Managing PPC can mean “jumping the line” on search engine result pages. These moving parts, along with many others, are continually changing as new technologies, techniques, and near-endless Google and Facebook algorithm updates keep many digital marketing teams on their toes (including us!). We know that what worked in 2020 or 2021 may not work the same way in 2022, and to get the best possible results for our clients, we have to stay on top of these trends. As we enter a new decade and tech continues to change rapidly, we want to take the opportunity to share the digital marketing trends we’re excited to see more of in 2022. The...

Building better brand experiences means modernizing how you manage content. When you streamline content operations, you make every piece of content work harder for your brand. Plus, members of your content and marketing team spend less time managing assets and more time them to build memorable digital experiences that convert customers. In this resource you'll learn four secrets to creating a unified, bold brand experience: Relevance - Deliver content by device, location and user preferences to create effective personalized experiences. Consistency - Provide every customer at every touchpoint with a unified voice that conveys a clear brand identity. Creativity - Create unique and unexpected customer experiences by freeing up resources to focus on new ideas. Speed to market - Launch campaigns that capitalize on new trends quickly with efficient workflows and content tools. Content is the foundation of your brand. How you structure that content affects how you deliver it to customers....

Follow my blog with Bloglovin The term "lead generation" or "lead" is not a rare word. It is very instructive to note that some marketing experts think that the generation of leads is quite simple. But what can we say to others who do not find it so easy? Marketers know this activity well (that's what they do anyway). This is a simple project that requires a lot of effort to obtain results related to the generation of leads. However, it is not new that most lead generation projects fail. An excellent number of marketing professionals can explain why some factors, such as financing, the network of employees and others, can be discouraging and cause the failure of lead generation. But it is important to ask: do these factors prevent you from achieving positive results in your lead generation efforts? Although we agree, this is not an easy task, since you, as a...

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